It doesn't mean "to disprove" as much as it means "to posit a condition under which the statement would be disproved". In other words, a falsifiable claim is one that can be empirically tested, not one that's necessarily already been proven false.
I agree. I had sort of a brain fart when I was coming up with a title, and couldn't think of anything that hit the mark short of "BranchOut puts quote from Wall Street Journal that Never Was."
Too late to change the URL now, but the title itself is changed.