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I think this is a great insight. Also, from a personal perspective, one of the problems I regularly experience as a consumer of goods is that it is very difficult for me to judge quality, meaning I can explicitly not intuit value. For example, two years ago I bought 3 identical pairs of Levi’s jeans at considerable cost. Granted, they’re all I wear, but given that I follow the washing instructions and don’t put undue stress on them I’d expect them to last 5 years. Two are busted already. I am looking for replacements and apparently buying from what I considered to be a reputable brand at a high price (which I foolishly believed to be an indicator of quality which it no longer is) is not a viable strategy anymore.

I am faced with a choice, do I join the problem and go for fast fashion crap or do I risk being burned again? Who do I believe when I’m researching quality? Google and Reddit have long since been astroturfed and small scale forums are dead.



The search term BIFL (Buy It For Life) helps with some products. With ongoing supply chain, currency and trade variables, it's worth buying spares of proven products, which may later disappear from the market.

As for reputable brands, we may soon need version numbers for both products and companies, based on factors like supply chains, regulation, trade policy, corporate management, leadership or ownership (e.g. PE) changes. 2019 jeans from "Acme Corp v10" may be quite different from 2026 jeans from "Acme Corp v12".


The only solution I know of is just not buying stuff from brands Walmart (and, increasingly, Home Depot, amazon, etc) carries.

A new pair of Levi’s are $20 at walmart and $80 everywhere else (before recent inflation).

In theory, the $80 pair matches their previous quality, but in practice, they were forced to chase profitability with high-volume $20 jeans, so it’s all outsourced to the same overseas factories. The $80 pair are also crap being produced for sustenance wages, but with slightly thicker denim.

This is absolutely intentional, and is the cornerstone of modern retail in the US. Monopoly retailers drove prices below production wages or environmental impact, and their profit is driven by by the frequency with which stuff breaks and is replaced.

It all relies on information asymmetry. Look at the market for grifters discussion on HN yesterday. It talks about the economics of targeted advertising, but similar games are played by name brands. For instance most appliance manufacturers own many brands, and rotate which brand is garbage in a given year. That constantly tricks people into buying garbage from a “reputable” brand.

https://reclaimdemocracy.org/walmart-product-quality-durabil...


lol jeans. Just got into selvedge denim, go buy from a company like brave star denim, and don’t buy anything less than 15 oz.

I can find a literal 21 oz unrippable insane heavy weight selvedge denim pants for less than 200, and it’ll be made in America of Japanese materials.

Most Americans are simply stupid when they buy clothes. They don’t do research and they make extremely suboptimal purchases by trusting big brands.

Just checked: https://bravestarselvage.com/collections/heavyweight-selvage...

168 USD for jeans so strong and thick they feel like armor. You will never wear out of these jeans or rip them.


It's not just being stupid, it's that the information space is overflowing with marketing and BS. It's a mammoth task to parse through it all and not be suckered in by a slick advertisement that says the product you're looking at has everything you want. Amazon is absolutely the worst for false advertising, garbage masquerading as top of the line. And the usual alternative, using Google to search for companies directly, has turned into a largely futile experience as their search results are absolutely terrible, showing almost only the "top" retailers which are the same purveyors of cheap crap.

I have spent a considerable amount of time researching better, more durable pants and this is the first time I've heard about this company. So thank you for that!


The noise is so loud, you can't find any signal. Shannon's Limit has been reached.

Also, the knowledge needed to differentiate has been lost by many, and suppressed given the economic disadvantage of quality vs cheap in a money-printing economy.

Unless you have a fairly good knowledge of sewing, construction, chemicals/materials, you end up getting things that look the same but aren't the same.

With Jeans, most of the durability came from the weave with extra strength from rivets at the stress points in the fabric and the properly locked-off stitching, at the seams; which a lot of industrial machining can't duplicate at the same cost (that's why you get the unraveling with those stitches using 4 threads at once). Then there is the synthetic fibers that are mixed in for flexibility/comfort that become stressed or dissolve upon exposure to detergents, and the use of low-quality cotton thread, or full synthetics and sometimes just glue to bind the seams instead of nylon/silk (both extremely strong).

You won't find any company offering Jeans that last more than a year or so, and any fraying near the belt loops, or main seam lines is a sign of poor worksmanship. I've had Walmart jeans, both the offbrand, and triple price regular brand rip, belt loops break, seams show signs of unraveling within 20 minutes of first use (brand new).


>You won't find any company offering Jeans that last more than a year or so

I literally just linked to a pair of jeans that you will try and fail to kill over a lifetime of use for most people.

If you still need bigger, Naked and Famous make 32 oz and 40oz, but the heavy denim crowd has bought them all and it's hard to find them right now.

Trying to teach HN how to buy high quality clothes is like talking to a brick wall.

This is 25 oz from the same brand: https://bravestarselvage.com/collections/heavyweight-selvage...

Quoting their description: "Selvage denim of this weight and caliber are rare, expensive and very difficult to manufacture here in USA due to the sheer weight, thickness of the yarn and time factor involved in slowing down the production line.

Each sewing operation has to be considered and necessary adjustments need to be made to accommodate the weight. Our sewing operators are required to wear safety goggles during the sewing process due the frequent exploding needles which can be quite dangerous. Needless to say it's extremely time consuming due to the half speed at which the operations can be accomplished which makes it a very labor intensive production process. "

I'd like to see you kill that in a year, or 10.

I found some 22 oz from some Indonesian selvedge company for 124 USD: https://wingmandenim.com/product/zero-zeke-22oz/

Japanese materials.

You just don't know how to buy jeans.


The link isn't something people buying work pants would buy.

22oz Selvedge has its issues, and under heavy use would last 4 or 5 years given societal constraints (i.e. you don't walk around in stinky clothes multiple days in a row).

At ~$124 + tariff, we're looking at significantly more for a five year period or a comparable minimum of $40/yr replacement.

Comparable products can be found with a replacement every year for that price, often better than that price, if one knows where to look. Its not just the material that is important, its the aggregate of many factors.

Most people don't buy quality for quality's sake.

The value of quality is derived by the benefit to human action, at least in a functioning market where no money-lenders without reserve have caused havoc; and when compared against similar alternative opportunities.

You generally don't buy work pants and care about the country of origin insofar as the functional quality remains the same.

You care about the effective use, and the cost in exchange. Demand isn't need, its the subset of need, who have the money and are willing to make the exchange and buy this over other comparable products at a specific price.

Given alternatives all things being equal with regard to effective use during a period of time, demand goes to the lower priced item or inferior good which serves the need at the lowest cost. (https://austrianeconomics.substack.com/p/the-subjective-theo...)

You don't seem to understand how economics works. I can understand the increased labor requirements, and the love of a craft, but it needs to make economic sense when you talk about buyers and sellers. Anything else is just branding/hype/marketing meant to mislead from the underlying important factors.

> You just don't know how to buy jeans.

I do, and in doing so it must make real economic sense (rationally), not following blindly to the mistakes of Keynes and other misleading variants or factors.


Nice ChatGPT response.


> Nice ChatGPT response.

Sigh. Unfortunately, this has become the de-facto response to intelligent debate and conversation, where the person who says it, was being disingenuous from the start and where they can poke no holes in what was being said.

Its a capitulation and worse instead of saying "I disagree", and walking away in good faith, the person refuses to recognize the other person's humanity, and uses this more like an invective under social coercion and mental compulsion, in other words a false accusation with no proof, as a bully; and you won't find proof because what I said is organic, and the reasoning is sound.

I'm a person, and your absurd reality is not my monkey or circus.

That behavior is at the level of a toddler throwing a tantrum when play-acting fails. Overall, its quite a twisted and evil thing to do when you are not a toddler.

Personally, I don't get the impetus to do this because it doesn't matter that you are wrong in a conversation, or hold a different opinion; the simple saying speaks volumes about the person saying it.

You should be aware that making the choice and taking the action, towards willful blindness of evil acts, is how people become evil people.

They self-violate themselves repeatedly through fallacy (wrath), and other deadly sins (sloth=complacency ...), eventually accepting evil into their hearts themselves, where they no longer resist such choices and repeat such actions until someone stops them.

Denial of existence is an evil thing to do. Its what gaslighters, psychopaths, and worse engage in regularly, and they victimize others through such bullying/coercion. When you do such things, you communicate to everyone "I'm part of that group".

Ultimately, it shows a core weakness of a destructive person, just waiting for the right opportunity and circumstance to harm others, with the convenient willful lie "oh I didn't know", you didn't bother to know; and lip service matters not.

Its sad when people do this, because they don't realize what they are actually communicating by doing it; the accusation is easily proven false, because chain of reasoning isn't good enough, and any middle school student can understand reading comprehension, and quirks of writing competently, enough to see the human reasoning followed consistently.

Something AI doesn't "delve" to do. /s

I would say/warn that you might consider the specific things that action says about you, and where your behavior leads you; hopefully before the next time you think about throwing that around as an invective, but I doubt you will, if your previous pattern of behavior is an indicator.

Objective measure trumps subjective every time a conflict arises, and you seem to have lost yourself in subjective experience, which coupled with AI use leads to dangerous delusion given the right time, and circumstance.

As an important parallel, you might consider why doctor's or psychiatrists ask certain questions like what year is it, who is the president etc, and what it means when your answer doesn't match objective reality in such cases.

The professionals do this to check your mental status, when they suspect dementia, alzheimers, schizophrenia and other cognitive limiting issues may be present.

If you use AI regularly, you might want to think about dialing it back. Its cooking your brain.

If you told those professional's in response, "Nice chat-GPT response", the assumption would be they commit you to a facility or hold for observation.

Who would be around to listen, or want to listen to what someone who needs to be at those places has to say. Not the general public certainly, the people who are in those places don't have a firm grip on reality.

The phrase speaks most about the person saying it when it is false, and it is false here, and the fact that you don't have sufficient reading comprehension, or have conflated good writing skills to AI, enough to realize that, is why experts on AI worry about people using and being exposed to AI.

You might find the follow of value, especially the discussion about AI and reality in the latter.

https://arstechnica.com/ai/2025/07/ai-therapy-bots-fuel-delu...

https://www.youtube.com/watch?v=8qObdS-bhRM


Jeans at old navy or costco or next are $20 to $30. And I can wash them on “normal” cycle every time I wear them, and dry them on normal and never have to worry about taking care of them.

They still last me at least a couple years. And I don’t have to trust that the manufacturer made them well enough to last 7+ years for me to break even.


Wearing unfashionable or ugly clothes will get you treated poorly by others, which leads to negative life outcomes. No one finds old navy or costco 20-30$ jeans fashionable.

You need to trust that the manufacturer didn't cheap out in ways that could negatively impact your health.

From https://www.scmp.com/lifestyle/fashion-beauty/article/319092...

"Experts said Shein is not a unique case. Clothes from many large clothing brands like Lululemon, Old Navy, and REI have been found to contain toxic chemicals."

Selvedge Denim from made in america/japan brands (i.e. brave star, gustin, naked and famous, iron heart, etc) is made using 1940s machines/techniques using (usually) 100% cotton denim. No toxic chemicals.

My jeans are better than yours.


Check out shopgoodwill.com. I get everything there.

Most clothes are incredible value, and even with a few duds in the mix, it's way better (for my wallet, and the environment) than buying new at retail.


There is only one reliable way to tell that a product can stand the test of time: how old is it already?

You can't buy anything second hand, but jeans you can.


Buy the cheapest version that works for your needs. Or lower your expectations.

For example, I buy at Costco first, and if that doesn’t work, I seek higher quality. But I also don’t expect clothes to last many, many years.




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