> don’t understand this take on what (is / should be) a premium brand
It’s not. The premium options for plant-based foods are vast, fresh and more expensive than BM.
Beyond Meat isn’t serving premium. It’s premium to the lowest-grade ground beef. But that’s like saying a basic economy seat is premium to Greyhound. Technically true. But misleading relativism.
> The poor will live on rice and tofu or pinto beans
Globally? Sure. In developed countries, of course not.
The market must be very different in the US. In the UK, Beyond Meat is the most expensive meat free option in my local supermarket, other than one type of fake steak. There are some other premium brands at slightly lower prices, then cheaper brands, and finally supermarket own brands.
> Beyond Meat is the most expensive meat free option in my local supermarket
I think that’s true here too. The point is it’s less expensive than both high-quality meat and very fresh vegetables bred and grown for taste versus weight.
It’s not. The premium options for plant-based foods are vast, fresh and more expensive than BM.
Beyond Meat isn’t serving premium. It’s premium to the lowest-grade ground beef. But that’s like saying a basic economy seat is premium to Greyhound. Technically true. But misleading relativism.
> The poor will live on rice and tofu or pinto beans
Globally? Sure. In developed countries, of course not.