Tracking users isn’t actually needed, though. Websites that store data only for the functionality they offer don’t need to seek consent.
The actual problem is weak enforcement. If the maximum fines allowed by the law had been levied, several companies would’ve been effectively ended or excluded from the EU. That would’ve been good incentive for non-malicious compliance.
The actual problem is weak enforcement. If the maximum fines allowed by the law had been levied, several companies would’ve been effectively ended or excluded from the EU. That would’ve been good incentive for non-malicious compliance.