If you're talking about the same jurisdiction of this privacy laws, then this is illegal. Your are only allowed to retain videos for 24h and only use it for basically calling the police.
walmart has sales associates running around gathering all those data points, as well as people standing around monitoring. Their “eyes” aren’t regulated.
The question still stands then: Does it happen in Tesco in the EU? Because that is illegal.
The original idea was that it should be legal to track people, because it is ok in the analog world. But it really isn't and I'm glad it is illegal in the EU. I think it should be in the US also, but the EU can't change that and I have no right to have political influence about foreign countries so that doesn't matter.
it’s illegal for Tesco to have any number of employees watching/monitoring/“tracking” in the store with their own eyes and using those in-store insights to drive better customer experiences?
Making statistics about sex, age, number of children, clothing choice, walking speed without consent, sounds illegal. I think it isn't forbidden for the company, but for the individual already, because that's voyeuristic behaviour.
Watching what is bought is fine, but walking around to do that is useless work, because you have that in the accounting/sales data already.
There is stuff like PayPal and now per company apps, that works the same as on the web: you need to first sign a contract. I would rather that to be cracked done on, but I see that it is difficult, because you can't forbid individual choice. But I think the incentive is that products become cheaper when you opt-in to data collection. This is already forbidden though, you can't combine consent with other benefits, then it isn't free consent anymore. I expect a lawsuit in the next decades.
EXTREMELY curious to see where in EU law it states that a store creating internal reports based on purely VISUAL statistics that employees can observe like walking speed, sex, number of children, etc is illegal.
