It's from a "totally independent, not-for-profit" research/consultancy/think tank which is "funded predominantly on a project to project basis". So this is a work product, implying all the constraints that go with that.
Idk about putting hidden messages into our minds or BOM chemtrails but being part of a lizard people overlay network is plausible - https://arxiv.org/abs/2502.12710
I think it doesn't even pass the bar of an undergraduate research paper.