Currently, the users must have the app to run the tasks. We don't currently have a way to embed the task UI. I worry that if we whitelabel it we won't see network effects.

For what it's worth, people coming in to do the photohunt app are doing other people's tasks, too.

We want to start with getting people to use the mobile apps. We are looking at other targets in the future (browsers already work. televisions? cars?)

The scavenger hunt is an app with a single task. Apps are really a developer notion - users don't see apps in the UI currently, only tasks.

This may change in the future; inside the one task are several subtasks: suggest a hunt, rate a photo, take a photo. and the "take a photo" part lets you mark a hunt as inappropriate.

In the future these could be four or five simple tasks once you have accepted the larger "task."

I think that you should consider white labeling. Or perhaps not necessarily white labeling, but releasing SDKs to allow to use the platform from third-party apps. Obviously many app developers and companies could benefit from having it available from their own apps. I can also see value for it in the academic world. Academia is starting to dip their toes in the crowd research and this could be very valuable. But again, I don't see a benefit to actual users to download the human.io app, it seems as an unnecessary hassle. Having it available from other apps allows third-parties to offer their own benefits.