Human.io provides a robust platform for creating mobile activities for people to perform in real life. Quickly create interactive apps that take full advantage of mobile GPS, video, and photo capabilities, promoting rich responses to surveys, games, or contests. Plus, using our integral filtering API, you decide exactly who gets to see and run your app. Push out your app to people based on location, demographics, or your own custom filters.
Yeah, nice, that is much better -- and joshu, hope the original comment didn't make it sound like that was the focus of what I got out of checking it out -- I really like the idea :).
Hit me with some better ideas?