One of my recurring thoughts reading all kinds of social media posts over the past few years has been to wonder how many of the comments boosting <SPECIFIC NEW LLM RELEASE/TOOL> are being written by AI.
Formulaic, unspecific in results while making extraordinary claims, and always of a specific upbeat tenor.
Compare the hype for commercial SaaS models to say Deepseek. I think there is an insane amount of astroturfing.