> Imagine this: A guest walks into your hotel. The front desk greets them by name, already knows they prefer a room away from the elevator, and offers a complimentary drink, the same cocktail they ordered at your rooftop bar during their last stay
> at checkout, they’re offered a late checkout because their flight doesn’t leave until 8 p.m
This would honestly be amazing. Most hotels I've seen don't even want to clean the room as often, and try to minimize the need for front-desk staff.
Everyone hand-wringing over this forgets that learning about you is one thing, but using it requires spending money on making the guest happy, and most businesses won't do that, so they won't pay to collect and process that info.
> at checkout, they’re offered a late checkout because their flight doesn’t leave until 8 p.m
This would honestly be amazing. Most hotels I've seen don't even want to clean the room as often, and try to minimize the need for front-desk staff.
Everyone hand-wringing over this forgets that learning about you is one thing, but using it requires spending money on making the guest happy, and most businesses won't do that, so they won't pay to collect and process that info.