The people I've seen who have talked about their engagement numbers--as measured by something like "how many visitors do we get to a story based on a Bluesky/Facebook/ex-Twitter/etc. link", so independent of the social media's self-reported metrics--have all reported that Twitter is generally among the poorest-performing social media sites. Especially if you're looking at it from a perspective of "how much engagement do we get on social media [likes, quotes, replies, etc.] per conversion to visiting the site," where it strongly looks like Twitter is massively inflating its reported engagement.
I don't know how true that was of Twitter pre-Musk takeover, especially as many of the most direct comparisons didn't exist back then, so I can't say if Musk's takeover specifically made it less effective or not.
Anecdotal, but everone that I've heard do those comparisons have done Bluesky vs X, and every time they've noticed better engagement ratio and higher quality engagement on Bluesky.
And I’ve seen people report the complete opposite. Both can be true. The reality is BlueSky pushed echo chambering even harder than X and it’s a dying platform - maybe those two things are unrelated but not for me they aren’t. Unless some miracle happens to reverse its trend, BlueSky already had its shot.
I have no interest in any of them. The Twitter-style format is inherently toxic and always devolves into a trolling competition or echo chambers. The short format prioritizes stupid takes that fit in a sentence or two over well thought out ideas.
Revenue and monthly active users are still lower than in 2022, and decreasing. And thats based on estimates, because twitter doesn’t report those numbers.
Revenue is meaningless for a company that has never been close to covering the cost of building it.
Monthly active users, fair, but it also depends on the type of users that remain. My take still is that the users X cares about are politicians, journalists and the general elite. They are still on X. It doesn't matter that some random tech worker switched to Bluesky or Mastodon, those were never profitable anyway, complained a lot and used third party apps.
I was going to argue that they lost most of the 2019 profit in 2020, but you are technically correct (the best kind). Twitter probably made around $1.5B in profit ever, maybe a little more. That actually should just about cover the cost of building the company.
Having those users doesn't matter if the people they are trying to communicate with leave - as eventually they will too. Every single person I know who used Twitter (which was already the least popular of the main social networks in my region) has deleted their account. Politicians and journalists shouting into a void isn't sustainable.
Does anyone outside X actually know the current monthly active users and revenue figures? They stopped releasing them publicly when Musk took over. It's all guesswork at this point as far as I can tell.
it's worth less than half of what he paid for it, lost 30 million users and went from being the default microblog to facing real competition in daily active users from ~~bluesky~~threads (https://techcrunch.com/2025/07/07/threads-is-nearing-xs-dail...). Building what X is today from nothing would be an incredible accomplishment but building what X is today out of what Twitter was in 2022 is still a pretty miserable failure.
> it's worth less than half of what he paid for it
But it was always worth less that half of the purchase price. The Twitter board completely ripped of Musk. Remember that he tried to back out of the deal, arguing that he had been lied to in regards to the number of bots and actual users.
The Twitter board ripped him off? When he was the one who brought in the initial offer? He tried to back out of the deal once people told him how foolish he is.
Did he argue in that case that it was worth less than half the purchase price? I do recall he argued it was a material misrepresentation by twitter, but that the terms of the contract ran against him there. I do not recall it having been valued to that extent. It did seem like a facially bullshit excuse at the time. I'm curious as to why you're credulously repeating it now, after it's already been disposed of.
Not at all relevant. Address the merits of the argument, not whether or not most people like the person who heard it. Though you'll be happy to find out that this disagreement never actually made it to court and eventually Elon went through with his original deal voluntarily.
When you're used to having an entire team of people to act as a buffer between your impulses and their easily predictable consequences following through on your commitments and getting exactly what you asked for feels unfair.
That link errors ("Failed to fetch" banner on the page) for me. Perhaps hugged to death, but I would be interested in the DAUs/MAUs if they're available.
