Cool people are perceived to be more extraverted, hedonistic, powerful, adventurous, open, and autonomous, whereas good people are more conforming, traditional, secure, warm, agreeable, universalistic, conscientious, and calm. This pattern is stable across countries, which suggests that the meaning of cool has crystallized on a similar set of values and traits around the globe. We build on the results to advance a theory of the role that coolness plays in establishing social hierarchies and changing social and cultural practices and norms.
That's a strange comparison! I guess this is where the ultimate caricature of cool comes from, though: Sex, drugs and rock 'n' roll -> Hedonistic, powerful and adventurous. Crank those up enough, and you end up with a trashed hotel room or maybe a drumstick up someone's butt.
