Most people don't actually know anything about any of this. If they've heard of RCV at all their understanding of it is at the level of "it's something different than the status quo and supposedly better". You could swap in STAR and they mostly wouldn't even notice that you've changed anything. But you'd notice the difference in the election outcomes, in a good way.
Enough people know about it that it has been put on ballots in several states and has had strong pushes in other states while STAR hasn't at all. If you want to get outside and start informing people about STAR then please do but RCV has a decade long head start and is the path of least resistance.
tl;dr IRV is extremely poor, doesn't actually solve the vote splitting problem, and is radically more complex and cumbersome than superior alternatives like approval voting, which would plausibly scale far faster once gotten off the ground. plus approval voting was adopted by 2/3 majorities in fargo and st louis, so we know it's politically viable.