This article is from a marketing perspective. It assumes that the goal of the web site is to get the user to click on the link. Not to offer the user the opportunity to get more detailed info if they want it.
You don't have to be marketing anything. When putting links in a website, you are calling the visitor to action - the action of viewing other content or getting a file.
This article is from a marketing perspective. It assumes that the goal of the web site is to get the user to click on the link. Not to offer the user the opportunity to get more detailed info if they want it.