Hmmm. My first thought was they were avoiding the word "website" in this case so that it would make more sense if you were viewing it on paper or outside of a hypertext environment. But actually, that would make "Get Amaya!" and other such phrases equally awkward. Without the hyperlinks, they become a bit strange. So I guess that was probably not their reasoning.

Now I really wish the page elaborated a bit more. I do wonder if there's any logic to avoiding "website" or if it's just the different choices they made in the examples.