The most successful marketing campaign of all time was the marketing department convincing companies that they need marketing.
If you’re Coca Cola and you spend £1,000,000,000 on a Christmas TV ad of a bear drinking cola, does that increase your sales? No. It does nothing. But every year they’ll do it.
The only marketing that works is at the point of sale, and free samples. Anything which is just random and in public will not result in anything.
But the genius of the scam is, it’s not measurable. You bill £1,000,000,000 a year for marketing, and they can’t measure if it worked. How do you know if a TV ad worked? But they can’t withdraw the funding, because you’ll tell them their competitors will win. So the scam keeps going.
I don't drink cola myself, but it seems logical to me. The point of the expensive advert is showing everybody how rich Coca Cola is. That increases the trust people have in their products being safe and reliable because they know Coca Cola has something to lose. If they didn't advertise they'd be like those Chinese sellers named as random strings of uppercase letters. I definitely wouldn't buy cola from one of those.
Think about all the ways you a smarter than the average person.
Well this is one of them too, unfortunately.
Ads work extremely well. Often they are the single most important aspect of product. Google and Meta are two of the largest corporations on Earth entirely because thin brains click their ads all day. Your hate for ads isn't misguided, but you are hitting the wrong mark.
If you’re Coca Cola and you spend £1,000,000,000 on a Christmas TV ad of a bear drinking cola, does that increase your sales? No. It does nothing. But every year they’ll do it.
The only marketing that works is at the point of sale, and free samples. Anything which is just random and in public will not result in anything.
But the genius of the scam is, it’s not measurable. You bill £1,000,000,000 a year for marketing, and they can’t measure if it worked. How do you know if a TV ad worked? But they can’t withdraw the funding, because you’ll tell them their competitors will win. So the scam keeps going.