Consuming content online has always been about agency. You choose the content. Previous media landscapes were largely passive endeavors. Broadcast media choices were limited. You either muted the ads, turned off the TV/radio or endured the advertisements. I often find myself closing YT when ads are played.
Not only are they largely irrelevant, but they are frequently in the wrong language. If I want to immerse myself in the local language, I will go outside and interact in that language. If I am listening to a podcast in English, typically around Anglophone cultural or political topics, why would they invade my space with non-English content?
I don't want to hear local music or K-Pop when I am listening to classical music.
In many cases, the language isn't even local to the country which I reside in. If I cannot have an English-only space on my own computer, I won't be using the site. There's a time and a place for immersion into other cultures. My personal computer in my home office isn't the place.
Not only are they largely irrelevant, but they are frequently in the wrong language. If I want to immerse myself in the local language, I will go outside and interact in that language. If I am listening to a podcast in English, typically around Anglophone cultural or political topics, why would they invade my space with non-English content?
I don't want to hear local music or K-Pop when I am listening to classical music.
In many cases, the language isn't even local to the country which I reside in. If I cannot have an English-only space on my own computer, I won't be using the site. There's a time and a place for immersion into other cultures. My personal computer in my home office isn't the place.