This is where the industry is going. More software, somehow less sense. All that's left now is mandatory cloud connectivity and poof: Car As A Service (Caas). Make sure your account is up-to-date or you'll be locked out of 2nd gear.
Does anyone even care except for petrolheads, its like the PRN321 in the auto gearbox, 99% of people never used the last 3 and the other 1% bought manual transmissions