It's not just that. When Apple adopts a trend or implement a modern feature/flow that they are not the first to, like flat UIs, wearables, VR, etc they do put in earnest effort to polish and distinguish their experience compared to others. Something their competitors don't put a ton of weight in. This pushes people in general to believe that the "Apple way" is somewhat better just because it's different or at least has some mysterious merit. iPeople even more so tan the general public.