Possibly their AI search - I don't know, I switched to Kagi to get a search engine that actually did what I asked instead of just trying to put as many ads in front of me as it could.
The paywall. I'm not against paying, but their free tier limitations are way too low.
The UI is just horrible and a huge waste of space. I had to use a user style to make it a non-headache to use.
Kagi routinely lacks results that every other search engine I use get no problem. I can't give any examples but I found myself going to page 5+ more often on Kagi than any other service.
If the paywall bothers you, then Kagi just isn't for you, the whole point of it is to have a business model where the users are customers, not the product.
I have no problem with the UI. It's snappy, clean, doesn't have a bunch of cruft, it's easy to find results, etc. It feels like Google of yore.
Same thing with the search results, I find them really excellent. In my experience, there's much less SEO spam. If you search for a programming language function, you get links to the proper documentation, not some trash "geeksforgeeks" site or whatever. I can't remember if I've ever had to go past page one.
Obviously YMMV on that, it's entirely possible it's different depending on what you're searching for. But I'm very happy paying for Kagi, and will continue to do so.