The lesson here: The best way to sell stuff is by selling stuff.
Look at what's involved:
* Guest posts / articles to become known as an expert
* Emailing a list of interested parties
* AdWords, preferably in a campaign that can scale
* Twitter and other social media
Learning to write good copy, or finding someone to do it for you, will have an impact on your business. I still get a trickle of traffic (that converts well) from an article I wrote over 6 years ago. I'd much rather spend time adding "one more feature", but a few hours spent writing quality content will have a much larger impact on the bottom line.
Look at what's involved:
* Guest posts / articles to become known as an expert
* Emailing a list of interested parties
* AdWords, preferably in a campaign that can scale
* Twitter and other social media
Learning to write good copy, or finding someone to do it for you, will have an impact on your business. I still get a trickle of traffic (that converts well) from an article I wrote over 6 years ago. I'd much rather spend time adding "one more feature", but a few hours spent writing quality content will have a much larger impact on the bottom line.