The problem is that we don't. We see the same thing in politics - we focus so much on "us vs them" and while the "them" is uniquely damaging, we lose sight of the fact that there is a lot of overlap in how they're both really damaging.

Corporate news media hyperfocuses on the clickbait, rage-inducing, enagement-farming stories. And passes over companies like Oracle because they spend a ton on advertising (i.e. they kiss the ring)