> Free-to-play, social and mobile games have exploded in popularity. That happened fast. Surprisingly so. The change in consumer tastes requires us to reorganize our business and invest in new types of games on new platforms.
I wonder if this is really a “change in consumer tastes” or it’s just that it’s much more lucrative than the previous, $2–3 per app model due to universal human behaviour.
I wonder if this is really a “change in consumer tastes” or it’s just that it’s much more lucrative than the previous, $2–3 per app model due to universal human behaviour.