In the US, government-regulated fares meant that fares were basically static on a given route. The only way to bring passengers to your airline was to serve places nobody else did, or to offer extras that slightly offset your profit in the hope that you'd get more, regular customers.
Since air travel was substantially more expensive then than now, the amenities gravitated to what attracted the most frequent fliers: businessmen. So stewardesses (they certainly weren't called flight attendants then) had weight limits, age limits, and if-you're-married-you-must-quit deals, and as a glance at some 1970s uniforms will show you, they were basically hiring models who happened to have the right skill set (usually at least one would be a trained nurse, and they all had to be reasonably confident) to dress them in revealing outfits. Like Hooters for travel.
If that's what you want, great. If you'd prefer other amenities... maybe not.
It has never struck me as coincidental that smoking was banned on US aircraft before no-smoking policies became nigh-universal at restaurants, but in just about the right timeframe for airplanes to shift from a boys' club to a place that catered to families.
If you want to pay more to get more, there are a lot of options, starting with coach plus (coach seats, business class legroom, priority boarding) and going through first class before branching out into niches like all-first-class flights (JSX is an airline in the US for which this is the business model; they fly smaller regional-size planes, and the reduced capacity legally allows them to skip the whole TSA and terminal experience and just let you on the plane if you show up and buy a ticket twenty minutes before departure) and then on into the various levels of chartered and truly private aviation.
You do, definitely, get what you pay for, but sometimes you don't need a Michelin-starred meal experience. And when that's the case, you've got cheaper options that didn't exist before deregulation (except for Southwest, which avoided problems by not making interstate flights at all in the early days.
A former co-worker who lived in Singapore at the time told me that that the deal with Singapore Airlines "flight attendants" was you got the job after college and then got married and left.
Since air travel was substantially more expensive then than now, the amenities gravitated to what attracted the most frequent fliers: businessmen. So stewardesses (they certainly weren't called flight attendants then) had weight limits, age limits, and if-you're-married-you-must-quit deals, and as a glance at some 1970s uniforms will show you, they were basically hiring models who happened to have the right skill set (usually at least one would be a trained nurse, and they all had to be reasonably confident) to dress them in revealing outfits. Like Hooters for travel.
If that's what you want, great. If you'd prefer other amenities... maybe not.
It has never struck me as coincidental that smoking was banned on US aircraft before no-smoking policies became nigh-universal at restaurants, but in just about the right timeframe for airplanes to shift from a boys' club to a place that catered to families.
If you want to pay more to get more, there are a lot of options, starting with coach plus (coach seats, business class legroom, priority boarding) and going through first class before branching out into niches like all-first-class flights (JSX is an airline in the US for which this is the business model; they fly smaller regional-size planes, and the reduced capacity legally allows them to skip the whole TSA and terminal experience and just let you on the plane if you show up and buy a ticket twenty minutes before departure) and then on into the various levels of chartered and truly private aviation.
You do, definitely, get what you pay for, but sometimes you don't need a Michelin-starred meal experience. And when that's the case, you've got cheaper options that didn't exist before deregulation (except for Southwest, which avoided problems by not making interstate flights at all in the early days.