I don’t know how, but we’re in this weird regime where companies are happy to offer “value” at the cost of needing so much compute that a 200+$/mo subscription still won’t make it profitable. What the hell? A few years ago they would have throttled the compute or put more resources on making systems more efficient. A 200$/month unprofitable subscription business was a non-starter.
Platforms want Planet Fitness type subscriptions, recurring revenue streams where most users rarely use the product.
That works fine at the $20/month price point but it won't work at $200+ per month because the instant I stop using an expensive plan, I cancel.
And if I want to use $1000 worth of the expensive plan I get stopped by rate limits.
Maybe the ultra-level would generate more revenue with bigger market share (but lower margin) with a pay-per-token plan.