I feel like the lack of marketing push is for two reasons. One is that it feels like Odin simply doesn't desire the kind of attention the other two languages have. Two is...I can't speak for Rust, but I feel like Zig punches well above its weight because of comptime, privileged support for Result <T, E> in the form of error unions, and having a realistic roadmap for porting C code thanks to translate-c and its build system.
From what little I've seen of Odin, it doesn't have anything in particular that's especially headline-grabbing. However, Odin does have one thing that Zig doesn't, and it's that the language is considered "complete" despite its git repository being newer than Zig by a year. When it comes to programming languages, I do feel like there's something to be said for ease-of-implementation, and although Zig _feels_ simple from a feature-set point of view, I imagine it has a much higher bar to clear in terms of implementation complexity.
From what little I've seen of Odin, it doesn't have anything in particular that's especially headline-grabbing. However, Odin does have one thing that Zig doesn't, and it's that the language is considered "complete" despite its git repository being newer than Zig by a year. When it comes to programming languages, I do feel like there's something to be said for ease-of-implementation, and although Zig _feels_ simple from a feature-set point of view, I imagine it has a much higher bar to clear in terms of implementation complexity.