That is Chinese New Year, it has always a very large drop. It's very impactful but expected and yearly.
My companies reporting needs to correct for it since the date shifts on western calendar and if would mess up all reporting otherwise, so yes, this is extremely significant.
Thank you for the details. I've no doubt that tariffs are having impacts. Was looking at that specific data and finding it hard to conclude with just that data. Does CNY also explain the Week 16->17 drop in 2024?
My companies reporting needs to correct for it since the date shifts on western calendar and if would mess up all reporting otherwise, so yes, this is extremely significant.