Awesome site. You've probably come across it, but just in case you haven't. In the UK we have trolley.co.uk (plus app) which is handy. The barcode scanner I use a lot when I want to check if the branded product is a good price in the shop i'm standing in or if i'm getting ripped off. They have all products (I assume because online grocery shopping is bigger here?). Personally, I'm looking to start online shopping (new dad so time poor), it'd be great if I could build a shopping list and a site tell me which online grocer to order from for the best value, with basket price breakdown for each.