Which is why it feels virtually impossible to many founders. Some people may claim B2B is easier, but only if you have the skill and it is hard to figure out how to obtain it

Not everyone needs to be on the sales team. You only need ~one person who knows how to do it. Once they get the channels opened with the client and the technical people are sending emails directly & regularly, even the most closeted nerds (including those who might also be founders) can begin to contribute meaningfully.

This is what being a "non-technical" founder is all about - building bridges between people and organizations.