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Google has two advantages:

1) Their AI models aren't half bad. Gemini 2.5 seems to be doing quite well relative to some competitors.

2) They know how to scale this stuff. They have their own hardware, lots of data, etc.

Scaling is of course the hard part. Doing things at Google scale means doing it well while still making a profit. Most AI companies are just converting VC cash into GPUs and energy. VC subsidized AI is nice at a small scale but cripplingly expensive at a larger scale. Google can't do this; they are too large for that. But they are vertically integrated, build their own data centers, with their own TPUs, etc. So, once this starts happening at their scale, they might just have an advantage.

A lot of what we are seeing is them learning to walk before they start running faster. Most of the world has no clue what perlexity is or any notion of the pros and cons of claude 3.7 sonnet vs. o4 mini high. None of that stuff matters long term. What matters is who can do this stuff well enough for billions of people.

So, I wouldn't count them out. But none of this stuff guarantees success either, of course.



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