Or most likely, there are oxygen wasters whose performance is measured based on "engagement", aka how much human time they wasted. Designing a low-interaction UI is not in their best interests in that case.
Yeah this is just a minor example of enshittification, there's no more to it than that. Netflix and other modern software like it aren't written for customer they are written to extract maximum "value" from "users". They want to push the kids account thing because they think it will make them money. Ux is only important to the extend it's so bad it creates churn, it's not something they care about optimizing.
