It might not be an LLM problem, but it’s an AI-as-product problem. I feel like every major player’s gamble is that they can cement distinct branding and model capabilities (as perceived by the public) faster than the gradual calcification of public AI perception catches up with model improvements - every time a consumer gets burned by AI output in even small ways, the “AI version of Siri/Alexa only being used for music and timers” problem looms a tiny, tiny bit larger.