I've met plenty of wealthy people that have the mindset "luxury = frivolous" -- while that may be true to some extent, for i.e. a brand name T-shirt very few people I meet regardless of income bracket understand much of anything about the built/manufactured world.
In most realms, thoughtfully paying more for something yields an economic win over the lifetime (i.e. in this case energy efficiency).
Also somewhat ironically most people (even frugal) have some intuitive appreciation of quality -- if you place fitting architectural windows and doors on a structure your guests will appreciate it at some level, even if they don't understand why -- but expending the mental effort to design in such things is beyond most people for whatever reason even if they can afford it.
Whether it translates into value capture depends on the demographic of buyer, there is a large uncanny valley of builders that will do the lipstick-on-a-pig thing for a flip or even highly priced spec homes but at some point architects prevail and the structure is well designed at the price point.
In most realms, thoughtfully paying more for something yields an economic win over the lifetime (i.e. in this case energy efficiency).
Also somewhat ironically most people (even frugal) have some intuitive appreciation of quality -- if you place fitting architectural windows and doors on a structure your guests will appreciate it at some level, even if they don't understand why -- but expending the mental effort to design in such things is beyond most people for whatever reason even if they can afford it.
Whether it translates into value capture depends on the demographic of buyer, there is a large uncanny valley of builders that will do the lipstick-on-a-pig thing for a flip or even highly priced spec homes but at some point architects prevail and the structure is well designed at the price point.