Finding the right size windows without having to go custom has proven to be nearly impossible. It's not a hard project but unless you are fortunate with window dimensions it is far more expensive than building a deck.
It depends on how the home was constructed. With stick frames the window frame is built to take the load from the studs above it and direct it around the window and to the studs below. It can be done but it is not an easy job. Going smaller is easy though. Just build a smaller frame inside the existing one.
What's wrong with a custom size? I replaced two small windows with triple glass ones, and just ordered the right size online. I don't think it's even possible to buy windows in a standard size (whichever that may be) here in the Netherlands. A professional glazier would order the windows from the factory just as the shop with a fancy website with a configurator did for my order.