It's pretty cool that they "made it" touring colleges and getting airplay on their radio stations, then signed to a big label (maybe as part of the FOMO around 90's grunge/alternative?) then just kept cranking out innovative music and media projects, then win a Grammy for their kids work. With the next generation of TMBG fans queued up I'm excited to see what they do next - something that could be the sort of AI-fueled shift we've been waiting for?
I mean, nobody in the set of people who enjoy listening to music. I suppose there are a lot of record-industry companies who would prefer not having to deal with pesky artists.