A term for people giving only milliseconds of their attention is: uninterested people. If I’m not looking for a project planner, or interested in the space, there’s no wording that can make me stay on an announcement for one. If I am, you can be sure I’m going to read the whole feature page.
No, everybody uses marketing because it's a conventional bet. It has proven in many cases to not be effective, but people aren't willing to risk getting fired because they suggested going against the grain.
