I think the author probably made a mistake in using that subheading. For those familiar with the meme[1] it's saying that this isn't that important but read straight it says the opposite. I'm all for playful subheadings, I love when The Economist uses them, but they shouldn't radically alter the meaning when a big fraction of the audience won't get any particular subtle reference and I think that makes this a failure of writing.

[1]https://knowyourmeme.com/memes/you-sit-on-a-throne-of-lies