This whole discussion is very confusing to me - is this just a UPS you have to plug all your items into, or does it somehow back feed into the plug to power the circuit?
If it's the former it's nothing new and inconvenient, if it's the latter how do you avoid backfeeding the grid?
I think(?) the idea is that you would charge the battery at night when energy costs are lower, then discharge during the day when costs are higher. In that case, the brains are providing value that a dumb UPS can't.
If I'm right, the copy on the website seems to assume the reader already knows about the whole "charge at night, discharge during the day" thing. Could use some reframing if the target demo is "the 99.7%"
If it's the former it's nothing new and inconvenient, if it's the latter how do you avoid backfeeding the grid?