People scratch their heads about how "just a default setting" can be worth an annual $20 billion payment from Google. It makes more sense if it's actually for a raft of wildly illegal under-the-table measures this.
Imagine what it would cost Google's bottom line if Apple was truly user-focused and enabled ad-blocking on desktop, mobile and embedded safari views by default. Someone do the napkin math please!
Defaults is exactly how Microsoft has been getting away with everything they did for forever. Anti-trust investigations? Irrelevant if you can just make it configurable but the default is Microsoft.
Most people don't change default settings unless prompted and guided. And adding a setting shuts up most of "us" coz we'll just change it.
The only reason they're remove the ability to configure something would've been if too many of us change the settings for too many of our friends and relatives for it to register negatively on their end and they'd try to get away with not allowing it to be configured / hiding it as much as possible until they actually get anti-trust investigated // convicted (Re: requiring Windows to ask if you want to install other browsers than Internet Explorer).
Heh, sometimes you feel pressed between “but it’s just a default” and “who uses settings anyway”. Because the first group is blind and deaf to network effects of a default and the second to the fact that workflows and preferences differ.
It's a revenue share deal where Google pays Apple 36% of the search revenue they get from Safari users [1].
In other words, Google pays Apple ~$20B per year to be default search engine because they make ~$53B in revenue from those searches. This is profitable for both Apple and Google -- no "wildly illegal under-the-table measures" required.
How much would Google even lose if Apple didn't make Google the default search engine? People would almost certainly just use Google anyway. If Apple switched to Bing most people would use it once, get pissed off, and then switch it back to Google.
It's not that weird that people are a bit suspicious that it's really worth Google $20B/year.
I couldn’t possibly disagree more. I’ve always worked with end users and I can say with confidence that the majority of people wouldn’t change it or more accurately wouldn’t feel like putting in the effort/dealing with the hassle of changing it, minor as it may be. Also a non-trivial segment of the population most likely wouldn’t be aware of that it is even an option.
The power of the default is just that, they it is the default.
Also Apple themself has only one incentive which is to get the best deal for themselves. Is Microsoft willing to offer more money than Google? The evidence points to no.
Back when I tried both more extensively a few years ago, Google was a lot better giving me results relevant in Europe and Asia. Bing and duck duck go used to be very US only focused. Which made me go back to Google.
the fuzziness is too high (forget searching for specific error messages, prepend !g for that) and it doesn't have a 'verbatim' mode (on google search: tools -> verbatim) ..
This conspiracy theory doesn't make sense because safari's content blockers (ie. the nerfed version of adblock) block most ads just fine, especially from google ads. The only ads that get through are first party ads (eg. youtube), but as of a few years ago adblockers could block those as well, so it's a moot point.
Safari content blockers are awful compared to UBlock and I’m a Safari user. Not only does YouTube either get through or cause weird issues, YouTube now blocks you until you completely disable the extension. Content blockers often block cookie banners too which can often result in broken functionality - a nightmare when you’re trying to buy tickets to something and have to “reload without blockers” for the website to work.
If I go to buy something, I switch off ad blocking on that page, at the very least, on the checkout page. Ads can even be actually relevant there.
If the page is too ad-ridden to tolerate, I may consider to just close that page, and go search for other options.
I use Firefox + uBlock Origin, because going to the wide commercial internet without some form of ad blocking is like going out without an umbrella when it's raining heavily.
Usually checkout pages don't have pesky ads galore, or any. But such a page usually has a ton of anti-bot scripts, such as captchas and other privacy-invading checks.
Ad blockers usually block such stuff, for a good reason. But I don't mind it on a checkout page specifically though, because on a checkout page I wilfully disclose a ton of my private details, such as name, address, etc.
Good checkout pages work well with an ad blocker on.
They removed wording in their FAQ saying that they wouldn't sell data. It's a subtle distinction, and may or may not make a difference depending on your perspective.
It's just the paradox of when you present yourself as "the good guys" - people will hold you extra accountable for things that others easily get away with as nobody expects them to do better.
Unfortunately, Mozilla tends to shoot themselves in their foot this way somewhat often.
Being the good guys is the only reason anyone still uses Firefox. If Mozilla doesn't want to be the good guys, we'll use one of their many forks that remove the bad guy code.
Suggest using a service like NextDNS or Pi-hole for DYI ad blocking at the DNS/network level. I started with pi-hole but the hassle of updates and most importantly not having it available outside of my home network pushed me to a service like NextDNS which works on any network (5G, work, etc)
If you think manifest v3's adblocking is bad, DNS-based adblockers (eg. NextDNS or Pi-hole) is even worse. It can't do any filtering based on urls or elements, so any first party ads will be able to get through.
First party ads aren't evil usually tho. If someone builds their own ad infrastructure they might as well build it properly because they know it's going to be their fault if someone uploads something fishy.
In my experience only the big ad networks let you post anything. Small specialized ad platforms usually have actual moderation.
Edit:// by the way it wasn't that hard to get ads trough ublocks filters by self hosting them either. But that's rarely really evil and I never saw that abused.
to get any actual work done with DNS based blocking (ie. visiting Google ads, or their other dashboards) you quickly have to start whitelisting a ton of sites, which applies everywhere.
Apparently, it doesn’t have the described issues. I also use AdGuard on iOS/Safari and see only occasionally desperate ads. I expect ad networks to target this with mv3-hard methods now that it will become widespread, but up until now it just worked.
Apple and google did everything for you to not know about it. It’s not the first thread where people either don’t know about it or will read but won’t try.
The only time I use Safari is when the MBP is unplugged because it improves the battery life. I have the AdBlock extension but I'm looking for something better.
>Not only does YouTube either get through or cause weird issues, YouTube now blocks you until you completely disable the extension
Works fine on my machine. You might need to update your filter lists or try another content blocker app.
>Content blockers often block cookie banners too which can often result in broken functionality - a nightmare when you’re trying to buy tickets to something and have to “reload without blockers” for the website to work.
So don't enable the filter lists that try to block cookie banners?
YouTube has been playing a cat and mouse game, disabling some accounts until disabled, randomly re-enabling them. I personally think it's so when people talk about issues like this - people say "Well, it's been ok on my end". But it's definitely some kind of A/B testing.
For me the element blockers are the most important of all. It's not just about blocking ads. It's about making websites more usable. Ads are only one of those detrimental points. Many websites bombard you with big photos of their articles. I block all that with custom blocklists so the end result is a lot more like here at hacker news.
The main difference between this and current element blockers is that Web Defuser allows you to block annoying behaviors (by modifying requests/responses in flight) in addition to elements.
At the moment it's a bit lacking in the UI department, I'd appreciate early adopter feedback (you can contact me at gmail with my username).
The webRequestBlocking api, which allows the extension to inspect all request/responses in real time and act on them. With manifest v3 the extension can only supply a list of expressions to block, and the expressions that can be used is very limited.
I understand that nerfing adblocking is definitely a big draw for Google, but Apple went the ManifestV3 route many years before, specifically to increase extension performance and privacy.
Back then there was a big uproar too, but mostly because Safari extension developers charged for a new version because they had to rewrite the entire thing.
> specifically to increase extension performance and privacy
This reasoning is so bogus that it’s hard to believe anybody could believe it in good faith. Ad blockers are essential for performance and user privacy and security.
If Apple truly bought into this reasoning then they’d integrate an ad blocker like Brave does. Follow the money.
It is not bogus. It does increase privacy because the extension no longer sees what pages you load or your web content. And it is indeed more performant.
And Apple does care because later on they started to allow blockers to spread blocking rules over multiple sub-extensions. Initially they were limited on... 15 000 rules? Can't quite remember.
You're downvoted so much that I can't even read your text without copy and pasting it.
But you're right. When I'm using Safari with 1Blocker, I don't even notice that I'm not using Chrome with uBlock Origin. And it accomplishes that with static rules instead of with an API that reads every request.
Imagine what it would cost Google's bottom line if Apple was truly user-focused and enabled ad-blocking on desktop, mobile and embedded safari views by default. Someone do the napkin math please!