Frankly? I think this is a whole mix of things. There isn't a "real" reason, there's a smorgasbord of them.
Why do "FAANG"s RTO? Because they're massive people-movers, and cities that host them likely hold C-level meetings to pressure RTO so that people spend more money. More on transport, more on food, more on coffee, more consumption = more taxes = more movement = growing value to office spaces = win for the cities. Not to mention that managers at these corporations are pretty wealthy themselves, and likely hold investments that would depreciate were WFH to continue in any great scale.
Why do smaller companies RTO? Because what works for FAANGs surely works for them, too. Literally. I've seen multiple managers push for RTO because the big tech leaders are doing it. Add that a certain 'magical' belief that RTO means more productivity and an enriching 'office culture' where new profitable ideas brew - they're all only human, after all, and are as prone to magical thinking without any concrete evidence as we all are - and you've got perfectly good reasons. And mostly irrational from a business PoV.
Is this the case for literally everyone pushing for RTO? Of course not, I'm sure there are legitimate reasons there, but most of the justifications I've heard, as a huge advocate for WFH who always seeks to understand pro-RTO management, have little basis on evidence that it is something good for the business.
Why do "FAANG"s RTO? Because they're massive people-movers, and cities that host them likely hold C-level meetings to pressure RTO so that people spend more money. More on transport, more on food, more on coffee, more consumption = more taxes = more movement = growing value to office spaces = win for the cities. Not to mention that managers at these corporations are pretty wealthy themselves, and likely hold investments that would depreciate were WFH to continue in any great scale.
Why do smaller companies RTO? Because what works for FAANGs surely works for them, too. Literally. I've seen multiple managers push for RTO because the big tech leaders are doing it. Add that a certain 'magical' belief that RTO means more productivity and an enriching 'office culture' where new profitable ideas brew - they're all only human, after all, and are as prone to magical thinking without any concrete evidence as we all are - and you've got perfectly good reasons. And mostly irrational from a business PoV.
Is this the case for literally everyone pushing for RTO? Of course not, I'm sure there are legitimate reasons there, but most of the justifications I've heard, as a huge advocate for WFH who always seeks to understand pro-RTO management, have little basis on evidence that it is something good for the business.