Thanks for recommending my eBook! I wrote it specifically to give non-designers an overview of my design process, in the same spirit as Ryan Singer's screencast.
But of course, just like with everything else you get better by actually doing, not just reading about it. Still, I think reading case studies like this can at least show you good design is a logical and iterative process, and anybody can master it with some hard work.
But of course, just like with everything else you get better by actually doing, not just reading about it. Still, I think reading case studies like this can at least show you good design is a logical and iterative process, and anybody can master it with some hard work.