Apple's incentives have definitely aligned with replacing Nvidia entirely ever since they ceased diplomatic relations. But Nvidia also knows this, which is why they invest heavily in things Apple will never do. They write the official Linux drivers Apple wouldn't get caught dead supporting. They give users and integrators freedom to choose their OS, software and library stacks to better suit their application. They sell individual GPUs and unlocked edge compute hardware with no distribution terms or $99/year "developer license" bullshit. Nvidia is a hardware company in places where Apple tries shipping services instead.
Then there's also the software issues. Nvidia has invested in GPU-based compute nonstop for the past 10+ years. Apple invested in Nvidia, then invested in OpenCL after abandoning Nvidia, then abandoned OpenCL for Metal compute which would eventually become the proprietary Accelerate framework. Nvidia's eggs are all organized in one, valuable basket. Apple's investments are spread out all over the place, with much of the time and money going into projects that don't even exist anymore.
Apple has the TSMC advantage, but that's just about it. Their GPU designs aren't comparably efficient or compute-oriented to what Nvidia ships today. Additionally, Nvidia will continue investing in places that Apple principally refuses to support. Unless a serious tide change occurs at Apple, they aren't going to get a fair competition with Nvidia.
Then there's also the software issues. Nvidia has invested in GPU-based compute nonstop for the past 10+ years. Apple invested in Nvidia, then invested in OpenCL after abandoning Nvidia, then abandoned OpenCL for Metal compute which would eventually become the proprietary Accelerate framework. Nvidia's eggs are all organized in one, valuable basket. Apple's investments are spread out all over the place, with much of the time and money going into projects that don't even exist anymore.
Apple has the TSMC advantage, but that's just about it. Their GPU designs aren't comparably efficient or compute-oriented to what Nvidia ships today. Additionally, Nvidia will continue investing in places that Apple principally refuses to support. Unless a serious tide change occurs at Apple, they aren't going to get a fair competition with Nvidia.