I'm really not going to keep arguing about this. I know how statistics work. The studies are clearly biased and make absurd conclusions, and I've listed about ten different problems with them - the foremost being that "ad blocker" is never defined anywhere.
The idea that the number of people using an ad blocker is equivalent to the number of people that drink coffee every morning, subscribe to Netflix, or have a pet makes no sense whatsoever, and if that were the case, you'd see vastly more discussion and general awareness of the concept.
There is relatively high general awareness of the concept! Just remember that we all live in bubbles. And the slice of life you see and know is going to have its own little biases that are not nationally reflected. For an easy one in tech, did the majority of people you know (who voted) vote for Trump?
The idea that the number of people using an ad blocker is equivalent to the number of people that drink coffee every morning, subscribe to Netflix, or have a pet makes no sense whatsoever, and if that were the case, you'd see vastly more discussion and general awareness of the concept.