>Everybody finds ads obnoxious (at least some of the time)
In my experience most people actually don't, and any anti-advertising strategy has to come to grips with this fact. For example I really can't stand radio ads so when I'm in the car with somebody and the radio starts playing ads I will ask if they can turn it off. Usually they will be pretty surprised, ask "why" etc. I think many people are genuinely able to "tune it out" and not be annoyed by ads.
In my experience most people actually don't, and any anti-advertising strategy has to come to grips with this fact. For example I really can't stand radio ads so when I'm in the car with somebody and the radio starts playing ads I will ask if they can turn it off. Usually they will be pretty surprised, ask "why" etc. I think many people are genuinely able to "tune it out" and not be annoyed by ads.