But when you add up sales for all models from each company, there are 12 companies that sell more cars each year. Market share is 11.07% Toyota, 6.41% VW, 4.87% Honda, 4.82% Ford, 4.56% Hyundai, 3.84% Nissan, 3.77% Suzuki, 3.53% Kia, 3.48% Chevrolet, 3.47% BYD, 2.67% Mercedes-Benz, then 2.77% for Audi and Tesla, and bringing up the rear of the top 15 is 1.85% for Renault
Yet, Tesla makes more profit than most. It's like saying Apple has no market-fit vs Android because it's far less popular… until you realize it's a strategic choice to sell fewer vehicles but at higher margins.
Tesla hasn't started going down market with cheaper cars. But they've said new, cheaper models will be released by June 2025. We'll see what happens for the cheaper and higher-volume segment of the auto market.
But for now, Tesla has the most popular model with the highest margins.
