My point was that complaining isn't enough and in my experience most people just complain but don't even take the smallest action in line with their views because it inconveniences them. Instead they lull themselves to sleep that something was done because they complained about it, and there's no need to adjust anything in their lives because they "did all they can do".

Instead of taking action they complain, set up an abstract boogeyman to take down, and then nobody can actually take action to make the world better (based on their point of view) because there's nothing anyone can do about Google the evil corporation because it's just some legal fiction. Bonus points for moralizing on the Internet and getting likes to feel even better about not doing anything.

But you can do something. If someone thinks Google is evil they can stop using Gmail or other Google products and services, or even just reduce their usage - maybe you can switch email providers but you only have one good map option. Ok at least you did a little more than you did previously.