Is that controversial? I would say everything a human does is to feel better, and everything someone does that doesn’t make them feel better immediately is just done in the expectation of even greater pleasure later.
Well mine can, with some tactics and strategy layered on top. If I do something I don’t like, I only do it because the payoff later makes it worth it (or at least I think it will from my current knowledge).
It is important that “profit”, comes in various forms, which exchange rates are problematic to calculate (or maybe there can’t be any): not hungry, not thirsty, tastes good, not cold, feel safe, feel excited, feel righteous, feel powerful, listen to music, watch a movie, get curious, satisfy curiosity, laugh, love, sex, rock n roll.