I'd say the opposite actually, that the idea that an established company can lose money and still be considered a success is absolutely a hallmark of late-stage capitalism - and not a very healthy one either.

(I know Boom isn't gigantic, and of course it's losing money at this stage which is right and proper. However losing money in aviation is extremely easy and so I think we call it a successful business when it's profitable. Today, it's proven itself a successful prototype engineering endeavor.)