good point, it's certainly more of a trend with the younger generation and in the west.
But even living in a country that is perceived as "beer centric", i noticed that people are starting to be much more conscious of their alcohol consumption after covid. For the young generation, alcohol does not seem to play as big a role anymore and i would expect that this carries over to their work-life once they enter the work force.
I come from a country where heavy drinking was extremely normalized and common. Then the society completely shifted. Bringing vodka used to be the default thing to do when invited anywhere, nowadays you can't get people to drink a beer with you.
I looked into statistics, and turns out, people didn't stop drinking, they actually drink much more, what changed is that drinking stopped being a social activity, and now is a solo introvert home activity. I think that's the real societal shift.
But even living in a country that is perceived as "beer centric", i noticed that people are starting to be much more conscious of their alcohol consumption after covid. For the young generation, alcohol does not seem to play as big a role anymore and i would expect that this carries over to their work-life once they enter the work force.