Yeah, I think that's part of the reason both the Apple Watch and Garmin's can thrive: because they have their own market.

I recently renewed my Garmin watch and I did the same: disable all the phone related features.

And one of the Reddit comments quoted in the article says the same:

> Apple Watch is a Smartwatch with fitness features, Garmin is a Fitness watch (with admittedly lacking) smartwatch features.

People still buy Garmin watches instead of Apple Watch because they don't want the "smart" stuff, they want the fitness stuff first.

And yeah, the battery life is also a big factor!